Xchange Entertainment Identity Development

Visual Identity Development for an entertainment startup "Xchange Entertainment"

Visual Identity Development
Xchange Entertainment is is a startup entertainment agency located in Lagos. Run by energetic twins Kenny and Taiye Oye, the Outfit discovers, develops, promotes and manges budding entertainment talent. I was contacted to develop their new visual identity and after several weeks of back and forth and numerous iterations, we finally came up with something we all agreed would work perfectly across vaious media while reflecting the brands core ideologies. What do you think?
A fortunate accident occurred when the X and 2 formed a negative "E" for entertainment.
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